The Martin Agency to Close its NYC Office

The Martin Agency, which is based in Richmond, will close its New York office, reports Adweek, which added:

““Yesterday we announced to employees that, as part of a strategic decision to focus on growth in Richmond and London, we are reducing our presence in NYC,” a spokesperson told Adweek today.

“The Manhattan operation, which began as a satellite office, has been open for more than a decade. This summer, the team in New York will move into a shared space owned by parent company IPG, which acquired The Martin Agency in 1994. It is not yet clear how many employees will be affected by the move.

“The agency’s spokesperson pointed to a pending change in the agency’s relationship with an unspecified client as part of the reason for the closing. Since winning Kayak’s creative review in early 2016, the New York office’s primary accounts have been the travel aggregator and Italian pasta and sauce company Giovanni Rana.”

The team working on Martin’s best-known client, Geico, is based in its Richmond, Va., headquarters, which is shown above.