The Metropolitan Washington Airports Authority hires Hart|MDB for marketing and media buying services

The Metropolitan Washington Airports Authority has hired a new ad agency to help it attract more travelers to Dulles International Airport and Reagan National Airport, both of which are in the midst of major expansions, reports Washington Business Journal.

According to WBJ: “The board of the airports authority, which operates the two airports, approved a new $11.8 million marketing and media buying services contract with D.C.based Hart|MDB.

“The airports authority was coming up on the expiration of its previous five-year contract for marketing and media buying services with Bethesda-based digital solutions and software company DMI and issued a request for proposal in February. Hart|MDB was selected from six total firms as the “highest technically rated” as well as offering the lowest price.

“This new contract with Hart|MDB comes as both Dulles and National undergo major transformations and leisure travel begins to rebound from the Covid-19 pandemic.”

More here.