The New York Times Wants Readers to Pay for Its Newsletters
The New York Times said it will make a slate of newsletters available only to subscribers, including new offerings from John McWhorter, Kara Swisher and other writers.
The Times, which has produced free newsletters for 20 years, now has about 50 newsletters, which are read by 15 million people each week, reports The Times. Eleven of those will become subscriber-only, alongside seven new newsletters, said Alex Hardiman, The Times’s chief product officer.
“We have to make sure that we’re adding much more distinctive value to what it means to feel like you are a subscriber,” she said in an interview. “So a lot of the work now is about making sure that every single time you experience The Times as a subscriber, you know it and you feel it.”
According to The Times , it has been devoting more resources to converting readers of its apps and website into paying subscribers. The company has eight million subscriptions and 100 million registered users, who provide their email address but do not pay for a subscription, it reported in its most recent financial results.
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