Mike Allen, Co-founder of AXIOS, former co-founder of Politico and co-author of Smart Brevity: The Power of Saying More with Less will host a workshop on a communication formula he has been testing and perfecting for years. It’s built by journalists — to prioritize essential news, explain its impact on readers, and deliver both in a concise and visual format. The workshop, designed for advertising, marketing, communications and media professionals will provide insights into the transformative methods for punching through the noise to get people to pay attention to what matters most. Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity.

This is one of many sessions available at the combined conferences of ADWKDC, Mid-Atlantic Marketing Summit and the PR Summit DC to be held at Capital One Hall on November 3, 2022. Early Bird tickets are on sale now.