The topic of fake news – not the actual fake news stories themselves – is gaining traction in mainstream media.
A Media Post report, in part, stated:
“In February, “fake news” was the strongest rising topical trend when it came to earned media, according to mediaQuant, an earned media researcher.
“Overall, discussion around fake news rose 23% — now scoring a media rating of 94; it had earned a 93 score in January. Over the previous six months, it had been averaging a 71 media rating score.
“Earned media is defined as press interviews and appearances on all media, including TV, radio, online and print publications.
“Media value estimated for coverage of “fake news” has amounted to $270.3 million in February. Over the last 12 months, mediaQuant says its media value has been $388.7 million.
“Only banking/finance reform (97 media rating); terrorism (96); and U.S. National Security (95) did better in media ratings. Abortion issues tied with fake news with a 94 media rating score.”