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Home » The Washington Post Adds Perrin Lawrence as Head of Brand Marketing

Capitol Communicator reports that The Washington Post has hired Perrin Lawrence as head of its newly formed brand marketing division.

The Washington Post Adds Perrin Lawrence as Head of Brand Marketing

by | Sep 27, 2021

The Washington Post has hired Perrin Lawrence as head of the newly formed brand marketing division. Lawrence will lead a team that will create and execute brand marketing campaigns, ranging from large, national and global branding campaigns to ongoing marketing of The Post’s people and products. She will also oversee a multi-disciplined creative team, which will design all consumer-facing messaging for The Post. Lawrence will report to The Washington Post’s Chief Communications Officer, Kristine Coratti Kelly.

Lawrence previously helped The New York Times transition into a consumer-first, digital subscription business over five years, working across its marketing team and newsrooms in New York and London.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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