The Washington Post adds Taylor Lorenz, “star” tech reporter at New York Times
The Washington Post is adding Taylor Lorenz, The New York Times “star (tech) reporter with a massive online following,” states Vanity Fair. Stories on influencer culture and social media trends by Lorenz “helped usher the Gray Lady into the 21st century,” adds Vanity Fair.
“I think that people do not understand my beat. They don’t take it seriously,” Lorenz said in an interview with Vanity Fair, reflecting on the coverage area that’s made her, at least to a certain generation, the must-read staffer at the Times. The reporter, who will join the Post as a columnist on the Features staff, said that in her role at the Times, she felt like she had to “prove to people” through her reporting that stories about the creator economy and emerging platforms were worth covering. “There’s not room for the commentary aspect,” she said of her current gig. But at the Post, she hopes to take her beat and “blow it up bigger.”
According to Vanity Fair, “Lorenz speaks highly of the Post’s embrace of social platforms, calling it “the first brand I ever really saw on TikTok” and noting it was “doing Reddit AMAs before anyone else in media.” This willingness to experiment with new formats makes the outlet particularly attractive given Lorenz’s interest in “building out this universe of my content and the different products I deliver to someone,” whether that’s through podcasts or streaming.”
More here.
