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Home » Washington Post Launches System to Better Engage with Readers Who Comment on Stories

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Washington Post Launches System to Better Engage with Readers Who Comment on Stories

by | Sep 8, 2017

The Washington Post is rolling out Talk, a new commenting system that will allow The Post to better engage with readers who comment on its stories and help promote civil conversations. The software was developed by the Coral Project, a collaboration between The Post, the New York Times, and Mozilla, funded by a grant from the John S. and James L. Knight Foundation. The Post will integrate Talk with ModBot, The Post’s AI-powered comment moderation technology.

“Many of our most loyal readers are commenters. The combination of Talk and ModBot will allow us get to know them better, more easily interact with them and quickly find and highlight thoughtful and insightful comments for all readers to see,” said Emilio Garcia-Ruiz, managing editor at The Post. “This is a first-of-its-kind commenting system that takes a comprehensive approach to comments, giving us the technical capability to connect with commenters in a deeper, more meaningful way at scale.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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