The Washington Post named Coleen O’Lear Head of Mobile Strategy. In this role, she will be responsible for creating a world-class app experience aimed at growing The Post’s audience and building stronger reader habits.
“We consistently experiment to learn what drives adoption, engagement and retention on mobile platforms, and as a result of that work, we have seen an 86 percent increase in app downloads over the last year,” said Kat Downs Mulder, Managing Editor at The Post.
The Post currently markets two news apps: the flagship Washington Post app and the visually-oriented Washington Post Select app (internally known as “Rainbow”). O’Lear will start in her new role by unifying these two distinct apps into a single Post app, incorporating the lessons learned from several years of experimentation with the Select app into the flagship app.
According to The Post, she will collaborate with newsroom, engineering and product design teams “to drive innovation in user experience and produce an essential app that appeals to both subscribers and new readers.”
PHOTO: The Washington Post