The Washington Post reports that it is “revolutionizing how people can interact with news with the launch of a unique, highly-visual app for reading stories on TV. Available now on Amazon Fire TV and Apple TV, this interactive story presentation delivers The Post’s most important and interesting news and analysis in an easy-to-read, uninterrupted browsing experience.”

“We wanted to bring The Post’s most engaging storytelling to smart TVs, where people are accustomed to watching videos or playing games,” said Kat Downs Mulder, Vice President of Product and Design at The Washington Post. “This isn’t a video product. We have created a forward-looking experience that lets readers access our journalism in a convenient way and discover a different role that news can play in their lives.”

According to The Post, the featured stories are curated by The Post’s Emerging News Products team “and displayed in a stunning format that gives users total control of their news reading experience. Readers can scroll through the bold, full-screen graphic images to explore interesting headlines and dive deeper into each story by clicking through to read articles, watch video, listen to audio and more.”

More here.

Image: The Washington Post

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