Now part of Fabric Meet Fabric
Digital

The Washington Post Testing Audio Articles Using Amazon Polly

Capitol Communicator1 min read
The Washington Post Testing Audio Articles Using Amazon Polly

The Washington Post is experimenting with audio articles using Amazon Polly, a service that converts article text into lifelike speech. For the next month, reports the Post, mobile users will be able to listen to an audio version of four articles daily across business, lifestyle, technology and entertainment news categories.

“This is a new technology that can give users more choice and better accessibility to our content, so we wanted to create an experiment to dive deeper into the user experience,” said Joseph Price, product manager at The Post. “After a month, we’ll take what we’ve learned about how users engage with this feature to develop our first iteration of a product with Amazon Polly.”

Audio articles in the pilot can be found here on mobile devices and will include a “Listen to this article” button on the article page. After the article has finished playing, listeners will be able to give feedback on their experience.

The Post will explore personalized playlists in future iterations as well as integration with its mobile apps.

Capitol Communicator
Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters an
More from Digital
Thanks to our sponsors
GK5A Crosby Spurrier Elevation RP3 Yes& Response Labs Design Army Eli Meir Kaplan The Mather Group Storyfarm Higher Logic JD/PR Silimeo Group