According to Business Insider, Zuckerberg briefly returned to Twitter for the first time in a decade, sharing a meme that referenced Threads. The tech boss has also been taking thinly veiled digs at Twitter on Threads, saying on Wednesday he was going to make Threads a “friendly place” and agreeing users should “focus on kindness.”

According to a post on The Guardian, “The move is a bold attempt to lure users away from its floundering competitor with a near-clone of the platform. The Guardian tested out the new social network on Wednesday, minutes after its widely hyped launch. Would it fail to impress, or does it spell real trouble for Elon Musk?

“The debut revealed an easy-to-use, intuitive user experience that easily integrates with Instagram.

“I started by searching “Threads” in the app store, scrolled through some small apps unfortunately also named Threads (RIP to those, inevitably), and clicked on Threads by Meta. The app asked me to connect my Instagram account to sign up, and I switched over from my personal to my professional page – sorry, readers, I will not be revealing my finsta here. Et voilà, I became a Threads user.

“Threads can only be accessed by integrating an existing Instagram username to sign up – meaning if you don’t have an account, you have get one to enter the new Threads platform.”