Lanny Davis, executive vice president at D.C.-based Levick, is leaving the agency to launch PR firm Trident DMG, effective today, reports PRWeek.
The PRWeek report, in part, added:
“Eleanor McManus is also departing her role as Levick SVP for Trident. The new PR firm will focus on crisis and strategic communications, litigation communications, advocacy, reputation management, and PR.
“Davis is also rebranding and expanding his law firm, Lanny J. Davis and Associates, as Davis, Goldberg & Galper. The law firm will operate in conjunction with Trident DMG.
“”I will be starting new law and PR firms to continue to integrate law, media, and politics into solutions for clients,” Davis said in an emailed statement. He added that the shops will continue to use Levick as “trusted friends and experts to support our work.”
“Davis’ partners in the law firm will be Adam Goldberg – another Levick SVP who is leaving – and Josh Galper, both of whom were his prior law partners. Davis explained that he worked closely with Goldberg and Galper for years to develop a law firm and crisis management practice model.
“Davis started working at Levick when the firm acquired his and former Republican National Committee chairman Michael Steele’s public affairs firm, Purple Nation Solutions, in March 2014. McManus, a Purple Nation cofounder, also joined Levick at that time. Previously, she was a senior producer of CNN’s Larry King Live for 11 years.
“Earlier this year, Levick president Mark Irion departed the firm after almost three years there.”