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Home » TikTok broadens its content creation options with text posts

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TikTok broadens its content creation options with text posts

by | Jul 26, 2023

TikTok users can now post text-based updates in addition to videos and series of photos — just as platforms like Meta’s Threads are vying to take on Twitter’s microblogging dominance, reports The Verge.

Text posts appear similar to Instagram Stories visually: users can add a background color, edit how text appears, and add music and stickers to the post. Posts have a 1,000-character limit. Other users can also engage with the post similar to how they interact with video — by stitching, dueting, and commenting.

Seeing the company responsible for the tidal wave of shortform video add text features is interesting on its own, adds The Verge, “but the timing is worth noting. Platforms like Threads, Bluesky, Mastodon, and a litany of others are trying to position themselves as a viable replacement to Twitter — or at least something that approximates what made Twitter fun. But as the platform increasingly loses features, traffic, and even its iconic bird logo, the window for other apps to jump in is open.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator.

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