TikTok increases character count In posts, improving its ad targeting capabilities
People increasingly turn to TikTok to search for information, states Marketing Daily, “using it as a visual search engine, even as the company faces a fine of approximately $29 million fine in the U.K. after privacy regulators found faults in the company’s handling of the data of children. It could delay any plans it might have to expand advertising and targeting on its platform.
TikTok began by allowing creators to use 150 characters in posts, and that number increased to 300 last October. Now, the video-description character count has increased to 2,200.
“This is huge for creators and massive in terms of TikTok’s plans for becoming a search engine,” tweeted Matt Navarra, social media consultant and industry analyst.
The implications of an increase in character count, states Marketing Daily, “are much more far reaching than TikTok’s search engine capabilities. An increase in character count means the ability for TikTok to broaden and improve on its ad targeting capabilities, especially as the advertising industry continues to eliminate cookies in browsers to protect consumer privacy.”
More here.
