TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes, reports Variety.
Variety adds that TikTok, “owned by Chinese internet conglomerate ByteDance, is moving to let creators make longer-form videos as rivals like YouTube, Facebook and Instagram have aggressively built out their own TikTok-like short-form video features.
“TikTok’s expansion to allow up to 10-minute videos comes less than a year after it raised the maximum length of videos to three minutes in July 2021 (up from 60 seconds before).
“One of the reasons TikTok has become massively popular — with more than 1 billion monthly active users — is that it provides an auto-generated feed of entertaining, bite-size short videos of under a minute, algorithmically tailored to users’ interests. It’s not clear how many TikTokers will take advantage of the longer-form videos but the change clearly shows that the company is eager to facilitate ways to keep viewers in the app for longer periods of time.