fbpx

Home » TikTok increases maximum video length to 10 minutes

Capitol Communicator has a report that Meta is responding to the rise of TikTok.

TikTok increases maximum video length to 10 minutes

by | Mar 1, 2022

TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes, reports Variety.

Variety adds that TikTok, “owned by Chinese internet conglomerate ByteDance, is moving to let creators make longer-form videos as rivals like YouTube, Facebook and Instagram have aggressively built out their own TikTok-like short-form video features.

“TikTok’s expansion to allow up to 10-minute videos comes less than a year after it raised the maximum length of videos to three minutes in July 2021 (up from 60 seconds before).

“One of the reasons TikTok has become massively popular — with more than 1 billion monthly active users — is that it provides an auto-generated feed of entertaining, bite-size short videos of under a minute, algorithmically tailored to users’ interests. It’s not clear how many TikTokers will take advantage of the longer-form videos but the change clearly shows that the company is eager to facilitate ways to keep viewers in the app for longer periods of time.

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM