TikTok launches “old-school” campaign to sway Washington
The embattled app TikTok, “in the face of a looming survival deadline, has launched an old-school campaign to sway Washington,” reports POLITICO, blanketing Metro stations with ads to remind policymakers of its importance to the economy, and circulating new research that argues it’s not a security threat to the U.S.
“TikTok took us from $10 to $25,000 in a week!” says one ad that has played at Union Station and the Capitol South stop, with a joyful photo of Arizona cafe owner Ruben Trujillo. Another shows a Georgia auto repair shop owner saying “80% of my business is from TikTok.”
According POLITICO, the campaign comes “as the White House is seriously entertaining a pitch by Oracle to keep the company alive in an acquisition deal.
“As a PR strategy, it echoes a push by TikTok almost exactly a year ago, when the company tried unsuccessfully to mobilize its tens of millions of users to prevent a Congressional ban. Now, with the ban in effect and Congress’ role in the drama over, it’s far less clear who the new campaign’s target is.”
More here.
