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Home » TikTok outperforms Facebook, Twitter in advertiser interest, states new report

Teens shun traditional news channels for TikTok and Instagram, Ofcom says

TikTok outperforms Facebook, Twitter in advertiser interest, states new report

by | May 5, 2022

A new report by digital intelligence provider Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows that the short-form video app is growing rapidly while Facebook and Twitter struggle to maintain solid footing, reports Digital News Daily.

Advertiser interest in TikTok is accelerating, while its competitors are seeing slowing growth or even shrinking traffic to their ad portals, continues the report.

According to Similarweb’s estimates, traffic directed to ads.tiktok.com was up 199% year-over-year in Q1 2022, compared to just 22% for Facebook and only 3.6% for Twitter.

TikTok’s momentum and the amount of time users spend watching the platform’s plethora of short-form videos has also caught advertisers’ attention, adds Digital News Daily.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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