TikTok’s 2022 U.S. ad revenue to surpass Twitter and Snapchat combined
TikTok’s net U.S advertising revenue will leap by 184.4% this year, to $5.96 billion, from $2.1 billion in 2021, according to the first TikTok ad revenue forecast from Insider Intelligence’s eMarketer.
That will put the U.S. at 51.2% of projected worldwide TikTok ad revenue for the year.
The growth, states MediaPost, “will give the social video platform a 2.4% share of the projected nearly $250-billion U.S. digital ad market — more than the combined U.S. ad revenues for Twitter and Snapchat, and just 1 percentage point shy of YouTube.
“Those platforms will still fall far short of Google and Meta, whose 2022 shares of the U.S. digital ad market are projected at 28.2% and 22.3%, respectively
“TikTok’s U.S. ad revenue is expected to settle into double-digit growth starting next year, and top $11 billion in 2024 – increasing its share of total U.S. digital ad revenue to 3.5%.”
More here.
