Time magazine is ending its digital paywall on June 1. CEO Jessica Sibley told Axios that the shift is both a business and editorial decision. According to Axios, “Time plans to produce more ad-supported, digital content that will live on its website, its mobile app and across social media.”
The company will continue to cover the same types of topics editorially and to lean heavily into a few key focus areas, such as climate and sustainability, health care and politics, she said. Time currently has 1.3 million print subscribers and 250,000 digital subscribers.
Axios states that the digital content from Time’s magazine “will now be free, alongside all other content on the website, including 100 years’ worth of Time’s archived content. The company will still charge for the print product and still offer a paid digital version of the print magazine through retailers (like Amazon Kindle and Apple News) and through Apple’s App Store. Paid subscribers to the website will be notified of the changes immediately, and their subscription payments will expire when the paywall is removed June 1.”