Top SEO and GEO experts to headline “SEO & GEO Outlook 2026” breakfast on November 7
The future of search will take center stage at the SEO & GEO Outlook 2026 Breakfast, where leading search and digital marketing experts will explore how AI-powered generative search is reshaping online visibility and content discovery.
The event, co-produced by Capitol Communicator and Potomac Tech Wire, will be held on Friday, November 7, at the Carahsoft Conference & Collaboration Center in Reston, Virginia.
Registration is available at: https://geo2026.com
Speakers include Leah Gabriel Nurik, CEO & Co-Founder of Brandi AI; Neal Rothschild, Senior Director of Editorial Strategy at Axios; Josh Greene, Founder & CEO of The Mather Group; and Sydney Shufelt, Senior Director of MG Digital, Merritt Group. The discussion will be moderated by Paul Sherman, Editor of Potomac Tech Wire.
Panelists will unpack the “new rules” of SEO and Generative Engine Optimization (GEO) — covering the tactics, tools, and best practices brands and publishers need to stay visible across AI-driven search platforms and chatbots.
Generative Engine Optimization (GEO) is emerging as a critical discipline as AI-driven platforms like ChatGPT, Gemini, and Perplexity increasingly influence how customers and audiences discover information online. Understanding GEO will be essential for brands seeking to maintain authority, accuracy, and visibility in a world where algorithms—not just search engines—shape what users see first.
The breakfast begins with networking and coffee at 7:45 a.m., followed by the roundtable discussion from 8:30 to 9:45 a.m., and closing networking until 10:15 a.m. Free parking is available, and the venue is a short walk from the Wiehle–Reston East Metro station.
