Home » Top Super Bowl commercials according to USA TODAY Ad Meter

Top Super Bowl commercials according to USA TODAY Ad Meter

by | Feb 12, 2024

The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action.

Like the game, states USA TODAY, “it was a close race, with a few brands moving toward the top five though as the clock struck midnight and the advertising version of a 2-minute began.

“When the polls closed in the early morning hours, well after the confetti-filled celebration on the field concluded, a 2024 Ad Meter champ emerged.”

USA TODAY has a post featuring the top-10 Super Bowl 58 commercials according to USA TODAY Ad Meter panelists, which you can view here. Below are the top three.

3. Kia: “Perfect 10 | The Kia EV9
Kia’s journey in this 60-second spot rivaled the heartwarming ads in the past few years, creating a magical moment that was a 10 out of 10.

2. Dunkin’: “The DunKings”
Dunkin’ returned to the Super Bowl commercial lineup in this 60-second spot that follows Ben Affleck’s journey to becoming a pop star—much to the dismay of Jennifer Lopez—and the debut of “The DunKings,” featuring Matt Damon and Tom Brady.

1. State Farm: “Like a Good Neighbaaa”
State Farm reunited an all-time duo in this 60-second Super Bowl spot, which stars Arnold Schwarzenegger as Agent State Farm in the movie Agent State Farm. Alongside the legendary action hero is his sidekick Danny DeVito, who steps in with a bit of neighborly annunciation help.


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