Millennials watch less traditional television than their older counterparts, and that’s true for cable as well as broadcast, where the top networks among adults 18-34 draw roughly half the primetime audience as the top networks with 18-49s, reports Media Life Magazine.
The Media Life report in part, also stated:
“So which cable networks top the charts among Millennials this fall?
“The top two are certainly no surprise. ESPN leads, as it does in every demographic, with an average 528,000 18-34s in primetime, according to Nielsen.
“That’s well ahead of the No. 2 network, Adult Swim, which targets this younger demo with edgy cartoons. It’s averaging 408,000.
“AMC ranks third, reflecting the popularity of “The Walking Dead” among Millennials. It’s the No. 1 cable show in the demo, and indeed across every adult group.
“FX ranks fourth, followed by TBS, which is not in the top five among 18-49s.”