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Home » Top-Three Cable Choices for Millennials are ESPN, Adult Swim and AMC

Top-Three Cable Choices for Millennials are ESPN, Adult Swim and AMC

by | Dec 6, 2016

Millennials watch less traditional television than their older counterparts, and that’s true for cable as well as broadcast, where the top networks among adults 18-34 draw roughly half the primetime audience as the top networks with 18-49s, reports Media Life Magazine.

The Media Life report in part, also stated:

“So which cable networks top the charts among Millennials this fall?

“The top two are certainly no surprise. ESPN leads, as it does in every demographic, with an average 528,000 18-34s in primetime, according to Nielsen.

“That’s well ahead of the No. 2 network, Adult Swim, which targets this younger demo with edgy cartoons. It’s averaging 408,000.

“AMC ranks third, reflecting the popularity of “The Walking Dead” among Millennials. It’s the No. 1 cable show in the demo, and indeed across every adult group.

“FX ranks fourth, followed by TBS, which is not in the top five among 18-49s.”

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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