Toyota submits to social media pressure, reverses crucial policy, reports The Street
In a post on the social media platform X (formerly known as Twitter) on September 26, conservative influencer and anti-DEI activist Robby Starbuck — “the architect behind the latest wave of anti-DEI backlash,” declared that “It is time to expose Toyota,” reports The Street.
Starbuck, in photo, posted on X: “Our campaigns are so effective that we’re getting some of the biggest corporations on earth to change their policies. The landscape of corporate America is quickly shifting to sanity and neutrality. We are the trend now, not the anomaly.”
According to The Street: “In a 13-minute and 40-second video attached to the post, Starbuck used divisive, homophobic rhetoric to outline the reasons for his attack against an automaker that had “gone totally woke” and pleaded with Toyota executives to be “politically neutral.”
“We don’t want to worry about if a company is going to use the money we spend with them to turn around and give it to an organization that either explicitly hates us or will use it to fund things that are diametrically opposed to our deeply held values,” Starbuck emotionally pleaded, states The Street.
“You have forced us into a position where we now need to go and check to see if the company is going to be supporting the craziest, woke things of the day.”
According to a Bloomberg report, Toyota is the latest company to join a long line of others, including Ford , Tractor Supply Co., Microsoft, Lowe’s, John Deere, and Harley Davidson, in rolling back its DEI initiatives in fear of a larger boycott of their respective companies’ products and services.
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