Inova Health System, Falls Church, VA,  appointed Tracey Schroeder as Chief Communications Officer where she will lead all internal and external communications and marketing initiatives, reporting directly to President and CEO Dr. J. Stephen Jones, in addition to serving on the health system’s executive leadership team.

Schroeder joined Inova from Marriott International where she served as Vice President, Global Head of Consumer Public Relations responsible for leading public relations for Marriott’s 30 brands and consumer facing initiatives across loyalty, digital, experiential, and global marketing partnerships. Schroeder led the consumer communication strategy for the company’s 2016 acquisition of Starwood Hotels and played a key role in developing ideas that brought global marketing partnerships to life for consumers.

Previously, Schroeder spent five years at global public relations firm Burson-Marsteller as Managing Director, U.S. Brand Marketing, as well as Chief Operating Officer, Proof Integrated Communications. While at Burson, she led programs for Ford Motor Company, The Coca-Cola Company and the United States Holocaust Memorial Museum. Prior to joining Burson-Marsteller, Schroeder served as Senior Account Director at New Media Strategies where she led the firm’s Nestlé business, working across marketing and communications to drive an integrated strategy.

In 2018, Schroeder was named to PR Week’s 40 Under 40 list. Additionally, she has been an Adjunct Professor for Johns Hopkins University’s Krieger School focusing on PR in the Age of Digital Influence.

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