Trinity Hunt Partners (THP), a Dallas-based growth-oriented private equity firm, has acquired Washington, D.C.-based REQ, a digital marketing and advertising company founded in 2008. According to a release, “REQ joins previous acquisitions, Exclusive Concepts and Highnoon, creating a platform for scalable growth that delivers measurable impact for marketers and business leaders aspiring to challenge the status quo. THP plans to acquire additional complementary companies to build a fast-growing, agile, world-class digital marketing business.”
“There are great synergies between the Trinity Hunt Partners’ current portfolio companies and REQ, and this strategic investment will enable us to deliver new and expanded capabilities for our clients and growth opportunities for our people,” stated Tripp Donnelly, CEO and founder of REQ. “THP is an ideal partner due to its focus on people, culture, and growth. THP is one of the country’s best-performing middle-market private equity groups with a long record of success in driving thoughtful, acquisition-driven expansion. We look forward to joining the incredible team and companies already assembled in this journey.” Donnelly will remain President of REQ and join the platform’s Executive Board and leadership team.
“We welcome REQ and look forward to working with them to continue to drive leadership, innovation, and impact as we build and deliver next-generation marketing solutions and technologies. The combination of our businesses presents enormous potential to serve both the enterprise and SMB markets,” said Jeff Reynolds, CEO of Exclusive Concepts. “By uniting agile strategies and innovative technology, our services platform will lead to extraordinary results for our clients.”
“We are impressed by REQ’s track record of successful M&A, outstanding reputation, and tenured client list. The agency’s accolades and award-winning work reflect REQ’s impact on behalf of their clients and the industry as a whole,” said George Morgan, Principal at Trinity Hunt Partners. “The digital advertising market has tripled in the last decade to nearly $300 Billion in North America alone, and we feel uniquely positioned with our growth platform to seize opportunities in that fast-expanding market.”
According to the release, in the near term, “following the acquisition, REQ, Exclusive Concepts, Highnoon and other additions to the growing company will rebrand and go to market as a unified full-service organization that leads with strategy, finds action in data, develops deep solutions and fuels brand performance.”