Triton Digital partners with The Washington Post to power digital audio strategy

The Washington Post has signed a new agreement with Triton Digital, which will power the newspaper’s digital audio strategy, including podcast distribution, monetization and measurement.

“We look forward to supporting The Washington Post as it expands its digital audio presence,” Triton CEO John Rosso said in the announcement. “This partnership reflects the strength of Triton’s technology and our commitment to helping premium publishers grow and monetize their audio strategies at scale.”

Under the deal, The Post will use Triton’s podcast tools, including the Triton Ad Platform, Triton Audio Marketplace, the Demos+ audience-targeting solution and the Podcast Metrics measurement platform. The company aims to broaden its reach, deliver higher-quality audio experiences and create new revenue opportunities across its news and storytelling lineup.

The Post’s podcasts include its daily news shows “Post Reports” and “The Seven,” along with weekly programs such as “Impromptu” and “Try This.”