fbpx

Home » Turner Broadcasting Looking to Air Longer Ads

Turner Broadcasting Looking to Air Longer Ads

by | Jan 8, 2016

Turner Broadcasting, whose cable channels include TNT, TBS, CNN and Cartoon Network, is looking to move away from 15- and 30-second ad spots, in favor of longer commercials. Think two or three minutes, stated a report on West Virginia Public Broadcasting.

The report, in part, also stated:

“Why move away from TV’s bread and butter?

“”TV advertising works extremely well for advertisers, it sells products,” said Dan Riess is Executive Vice President of content partnerships at Turner. “But we think for consumers, we have some work to do.”

“In other words, product-pitch after product-pitch after product-pitch is annoying.

“The challenge (for Turner), and advertisers like Subaru and Intel who’re trying out the model, is to create ads that aren’t just longer, but more compelling. So we don’t head to the fridge, or the bathroom, the second they come on.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM