“Donald J. Trump relishes the spotlight of live television. Hillary Clinton has long recoiled from it. Now, the television news industry is wrestling with how to balance fairness, credibility and the temptations of sky-high ratings as it prepares for a presidential matchup like none other,” reports the New York Times.

The Times report, in part, added:

“Mr. Trump, the presumptive Republican nominee, has become a daily fixture on influential programs, startling producers by even personally calling control rooms to shape coverage.

“Mrs. Clinton, the Democratic front-runner, is not absent from cable news; she called in to CNN and MSNBC last week to rebut attacks from her rival. But she remains leery of TV’s unscripted nature, appearing far less often than Mr. Trump and irking some bookers who complain about the difficulties of luring her on the air.

“For broadcasters, turning down an interview with a candidate is anathema to a news culture trained to pursue maximum access. Yet the starkly different strategies of the candidates are straining the industry’s bedrock notions of evenhandedness.”

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