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Capitol Communicator reports that October 2021 results for cable TV news channels shows viewing continues to fall.

TV Still Primary Source for Political News

by | Aug 2, 2018

Despite all the knocks being made to the integrity of TV news outlets, including White House attacks characterizing cable news channels like CNN as “fake news,” TV still is the No. 1 source most Americans go to in order to form their opinions about key issues facing the nation, reports MarketingPoliticsWeekly, which added, “That’s one of the findings in a new report released … by the Video Advertising Bureau. The report, which is based on a survey of more than 1,000 American voters conducted in June by Research Now, shows that regardless of party affiliation, occupation or demographic skew, TV is the go-to source for two-thirds or more of American voters.”

“Not surprisingly, the study also found that political ads on TV are most likely to get the attention of American voters and to help them form their opinions.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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