Twitter will begin removing tens of millions of suspicious accounts from users’ followers, signaling a major new effort to restore trust on the popular but embattled platform, reports The New York Times, which added that the move “takes aim at a pervasive form of social media fraud. Many users have inflated their followers on Twitter or other services with automated or fake accounts, buying the appearance of social influence to bolster their political activism, business endeavors or entertainment careers.

“Twitter’s decision will have an immediate impact (as) many users, including those who have bought fake followers and any others who are followed by suspicious accounts, will see their follower numbers fall. While Twitter declined to provide an exact number of affected users, the company said it would strip tens of millions of questionable accounts from users’ followers. The move would reduce the total combined follower count on Twitter by about 6 percent — a substantial drop.”

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