Twitter launched a new feature worldwide called ‘fleets’: tweets that disappear after 24 hours, similar to the stories feature on Snapchat and Instagram.

“Some of you tell us that tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up retweets and likes,” Twitter’s design director, Joshua Harris, and product manager, Sam Haveson, wrote in a blog post.

“Because they disappear from view after a day, fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings.”

“Fleets can include text, photos and videos. They will be available at the top of users’ home timelines on Twitter and on the sender’s profile.”

More here.

One Response

  1. Tess Hensley

    This new feature will be interesting to watch – I can certainly see it being used from a social media manager’s perspective, as they can post without floods of tweets cluttering the organizations’ timeline. However, if the goal is supposed to make users feel more comfortable and join new conversations, it might need some updates to be successful in the future. Thanks for the info!
    – Tess Hensley, Writer/Editor for Platform Magazine


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