fbpx

Home » Twitter to End Vine Video

Capitol Communicator reports Elon Musk’s takeover of Twitter has already prompted a slowdown of ad dollars to the much-scrutinized social-media venue, reported Variety on November 1.

Twitter to End Vine Video

by | Oct 27, 2016

Twitter announced plans “to kill off Vine, the short-form looping video app it acquired four years ago in an early effort to bring video to the social network,” reports CNN Wire, which added:

“No reason was provided for shuttering Vine. However, the move was announced just hours after Twitter confirmed significant job cuts in a desperate bid to be profitable.

“Twitter’s failure with Vine mirrors the broader struggles with Twitter itself. Despite being beloved by a loyal community of millions, Vine suffered from Twitter’s muddled product vision, inability to keep up with competitors and an unclear path to mainstream success.

“Perhaps Twitter could still have justified keeping the service around if not for the incredible pressure it now faces to cut costs wherever possible and show signs of a turnaround as an independent company — assuming it’s not getting acquired anytime soon.”

(For more on the challenges facing Twitter, click here.)

 

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What about next week?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE