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Home » Twitter Rolls Out 280-Character Limit as it and Snapchat Seek Wider Audiences in the Shadow of Facebook

Capitol Communicator reports Elon Musk’s takeover of Twitter has already prompted a slowdown of ad dollars to the much-scrutinized social-media venue, reported Variety on November 1.

Twitter Rolls Out 280-Character Limit as it and Snapchat Seek Wider Audiences in the Shadow of Facebook

by | Nov 8, 2017

According to AP, “Struggling social-media darlings Twitter and Snapchat are taking on new looks as the services seek wider audiences in the shadow of Facebook.

“Twitter is rolling out a 280-character limit for nearly all its users, abandoning its iconic 140-character limit for tweets. And Snapchat, long popular with young people, will undergo a revamp in hopes of becoming easier to use for everyone else.

“Both services announced the moves Tuesday as they look for ways to expand beyond their passionate but slow-growing fan bases.

“Twitter has said that 9 percent of tweets written in English hit the 140-character limit. People ended up spending more time editing tweets or didn’t send them out at all. By removing that hurdle, Twitter is hoping people will tweet more, drawing more users in.

“Waking up to the news Wednesday, Germany’s justice ministry wrote that it can now tweet about legislation concerning the transfer of oversight responsibilities for beef labeling.

“The law is known in German as the Rindfleischetikettierungsueberwachungsaufgabenuebertragungsgesetz.”

You can read the while AP item here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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