The company will launch a custom “Like” animations for tweets that brands can create through the ads manager. The name of this creation, Branded Likes. The tools will become available to all advertisers in the United States, the United Kingdom, and Japan next week.
The tool will enable brands to create custom Like animations for tweets to help improve engagement in the app.
According to MediaPost: Twitter debuted the tool during Super Bowl 2022 with Anheuser-Busch and PepsiCo — but the price tag was steep, around $1 million. It is not expected to cost that much when launched.