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Home » Twitter to launch custom “Like” animations for tweets that brands can create through the ads manager

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Twitter to launch custom “Like” animations for tweets that brands can create through the ads manager

by | Jun 27, 2022

Twitter continues to step up the introduction of tools and services that advertisers can use to create engagement and plan performance, reports MediaPost.

The company will launch a custom “Like” animations for tweets that brands can create through the ads manager. The name of this creation, Branded Likes. The tools will become available to all advertisers in the United States, the United Kingdom, and Japan next week.

The tool will enable brands to create custom Like animations for tweets to help improve engagement in the app.

According to MediaPost: Twitter debuted the tool during Super Bowl 2022 with Anheuser-Busch and PepsiCo — but the price tag was steep, around $1 million. It is not expected to cost that much when launched.

More here.

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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