U.S. businesses are high on online advertising — 66% invest in it, according to a study by the Manifest. But their spending is spread over several channels, reports Email Marketing Today, which added that social media “is used by 86%, display by 80%, and paid search by 66%. Retargeting is used by only 43%.

“Email does not appear in this lineup, although an earlier report by the Manifest showed that 69% of all businesses invest in the channel, indicating that email beats online advertising.

“Their main goals for online advertising are to increase sales and revenue (24%), improve brand recognition (18%), drive website traffic (16%), acquire new leads (13%) and convert customers.”

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