Long-time Under Armour communications leader Diane Pelkey has stepped down after more than a decade with the Baltimore-based sports apparel and footwear maker, according to reports in the Baltimore Business Journal and The Baltimore Sun.

“After more than a decade as a member of the Under Armour family, Diane has decided to pursue a new opportunity,” the company said in a statement. “We thank her for everything she has done for the brand.”

Pelkey, the company’s longest tenured female senior vice president, joined Under Armour in 2008 from Reebok/Adidas Group.

According to her LinkedIn bio, “Diane has extensive experience in brand building, franchise management, crisis communications, corporate messaging, and in providing high-level thought leadership and senior executive counsel.”

Pelkey began her career with the adidas Group as director of communications, followed by Reebok from 2002 to 2007, where she was director of global brand PR. She joined Under Armour in 2007 as VP of global communications and entertainment and was named SVP in 2015.

According to FN: “Pelkey is the latest in a string of departures from the Under Armour communications team, which last year saw the exit of Kelly McCormick and Erin Wendell.

“Their exits followed a long list of executive turnover in the last few years. Two high-profile African-American female executives, SVP of global brand management Adrienne Lofton and chief human resources officer Kerry Chandler, left within months of each other in 2018. And chief merchandising officer Henry Stafford and chief digital officer Robin Thurston exited the brand at the same time in 2016.

“The most notable recent executive move was (Kevin) Plank, who announced in October 2019 that he would step down as CEO in January and would be replaced by Patrik Frisk, who was the company’s president and COO. (Plank remains at Under Armour as executive chairman and brand chief.)”

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