Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Edith Bullard, SVP, Marketing, Yes&. Photography for the series is by award-winning Cade Martin, wardrobe styling by Pascale Lemaire and Sybil Street for THE Artist Agency; and hair and makeup by Patti D Nelson, Janice Kinigopoulos and Lori Pressman for THE Artist Agency.
Edith, can you provide us a short bio.
I’ve been in the marketing game for a long time, making me a seasoned marketing and communications executive. In 30-plus years I’ve done a bit of everything, from brand management to market research to eCommerce marketing, digital marketing, and event management to customer journey and persona development – I’ve seen trends come and go, but my passion is brand strategy. I love when organizations get excited about their brand because of the work we’ve done together. Through all the titles, functions and projects I’ve tackled over the years, what I like most about marketing is the people. I’ve been privileged to work for and with, and mentor some of the smartest, most creative people – bar none – and that’s what still makes my day.
Are you involved in any other organizations?
I’m involved in a number of non-profit organizations. I’m on the Board of Directors and serve as chair of the Program Committee for Carpenter’s Shelter. I’m an active volunteer for VillageMed, an organization working to build a pediatric clinic in rural Haiti. I’ve chaired the Haiti Walk 5K for VillageMed and traveled to Haiti with a medical mission. I also work with my daughter’s organization, Change Rocks Foundation, as she works to build a village in Nigeria for Boko Haram refugees. With my church, I work on a girls’ empowerment program called God’s Daughters. I periodically serve meals for Food and Friends and always volunteer for their Slice of Life around Thanksgiving.
What things are you most proud of?
I’m proud of the volunteer work I do. At this point in my life, it is extremely important to give back to others because I’ve been extremely blessed. I’m also proud that I’ve had a long and, by my standards, successful career in which I’ve led and mentored many young people who’ve gone on to do great things.
Who are your personal role models?
My role models were my mother and my grandmothers – all very strong women. They all accomplished things that were not expected of them or for which they faced societal barriers. My mother was the first supervisor of elementary schools in our county after desegregation. One of my grandmother’s was a successful caterer, even while catering events in venues she could not have entered otherwise. My other grandmother was a renowned seamstress.
Did they offer professional advice that helped you in your career?
They were all professionals when it was not the norm for women of color. They all taught me you could do anything if you work hard, stay focused and don’t let others’ negativity get in your way.
What professional advice do you have for others?
I offer others the same advice – you can do anything if you work hard, stay focused and don’t let others define you. But I also offer a piece of advice I wasn’t given: first and foremost, do what you love. If you love what you do you can achieve anything and it will sustain you.
What’s on your Spotify and Pandora playlists?
Funny, I don’t have either. I love music and listen to a wide variety from classical, to jazz, to blues, to hip hop. But I’d just as soon pop open a book – a real book, not an audible!!!
What’s your favorite restaurant?
I like a lot of neighborhood restaurants – Highlands on 14th Street in D.C., Crisfields on Georgia Avenue in Silver Spring, Ruan Thai in Wheaton. The less fancy the better.
Is there anything else you would like us to know about you?
This is probably more than you want to know!!