Phil Reisinger


Capitol Communicator is running a series featuring profiles of communicators in the mid-Atlantic.  In this “up close and personal” profile, we feature Phil Reisinger, associate creative director at Planit in Baltimore. Photography for the “up close and personal” series is by  Cade Martin; wardrobe styling by Pascale Lemaire for THE Artist Agency; and hair and makeup by Patti D Nelson and Janice Kinigopoulos for THE Artist Agency.

Phil, please provide a short bio.

I’ve just about done it all. But only in Baltimore. I started out working through school as a designer at Hopkins and then went to an agency in Ellicott City. Then Planit. I’ve been here for 11 years.

Are you involved in any other organizations?

At Planit, we dedicate time each year to help out organizations in the area. Helping our city grow and prosper is a part of our culture here. We’ve done fundraising for St. Vincent de Paul, as well as painted murals for Children’s House at Hopkins and McHenry Elementary School. We even cleaned up a local park with The 6th Branch.

What are the things you are most proud of?

Hands down: my son, Maxwell. He keeps me on my toes and reminds me that things are easier than they seem. Oh, and topping a hundred creative awards. That wasn’t bad either.

Who are your personal role models?

I’ve met a ton of amazing people over the years. Clients. Vendors. Fellow creatives. It would be hard to just say one specifically. But I will say this: Find people who genuinely care about you and understand your approach and passion. If you’re lucky enough to find people like that, hold on to them. It’s rare. And they are the ones who’ll be with you for the rest of your career, helping you get better.

Did your role models offer professional advice that helped you in your career?

One thing I’ve observed from the people I admire is that they keep going. They make a ton of work. Over and over again. And don’t be to precious about an idea. Leave room for it to grow.

What professional advice do you have for others?

Fail. Fail a lot. Fail often. If you’re not failing, it’s usually a sign that you’re not pushing boundaries or yourself.

What advice do you have on what’s appropriate attire for your organization?

Just be you. Nobody wants you to be anything else. Those who do? F ’em. Because it’s a big world.

Where do you buy most of the clothes you wear to the office?

I’m not a picky guy when it comes to clothing. I used to be. But I’m a pretty simple guy. Jeans and T-shirts. That’s my thing. And 3D glasses. Everything’s better in 3D!

About The Author

The only child of a university art professor and freethinker mother, Cade Martin grew up surrounded by shapes and images. His love of art grew out of summer vacations filled with trips to galleries, museums and art studios. At home he often found himself around the dinner table with an eclectic cast of characters – sculptors, writers and painters. They paraded through his childhood, shaping his art foundation and forming his appreciation for the candid beauty found in people from all walks of life. Cade’s been chasing characters ever since. He seeks out their stories-told through the architecture of their faces or the costumes they wear-whether he’s on a commercial production or setting up an Avedon-like photo booth at Comic Con. They are the heroes in his pictures. His thirst for capturing adventures took its hold while shooting stills on movie sets and then as a photographer for National Geographic covering the railways of India. And it is that sense of adventure that Cade brings to his productions elevating the ordinary to the extraordinary with a cinematic touch. It’s not just a picture. He’s committed to the experience, building beautiful environments and, sometimes for his portraits, simply building trust. A talented storyteller, Cade splits his time between the East and West Coasts creating images for editorial, advertising, fashion, and lifestyle clients

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