Rich Reiter

Capitol Communicator is running a series of profiles of communicators in the mid-Atlantic. In this “up close and personal” profile, we feature Rich Reiter.  Photography for this series is by Cade Martin; wardrobe styling by Pascale Lemaire for THE Artist Agency; and hair and makeup by Patti D Nelson and Janice Kinigopoulos for THE Artist Agency.

Rich, please provide us a short bio.

I’m currently the creative director at Planit in Baltimore. I oversee and help manage the creative product on both the traditional side and the digital/interactive side. I’ve spent 18+ years in the ad business, and I have an extensive background in broadcast, print and integrated marketing.

I still enjoy and take pride in my work every day, striving to harness a collaborative spirit for generating ideas that raise brand awareness and influence behavior.

Are you involved in any other organizations?

Professionally, I am a member of several advertising industry associations and, non-professionally, I am an involved member of my local parish.

What are the things you are most proud of?

That’s difficult to answer. The most pride I have in this business is knowing that campaigns I’ve had the opportunity to work on and see produced through the years have reached the masses and positively influenced them to an extent.

Who are your personal role models?

My role model is my dad, Zdzislaw Reiter. He is my role model because he never gives up; he is supportive and respectful.

Did your dad offer professional advice that helped you in your career?

“Jak cię widzą, tak cię piszą” which is Polish for always portray yourself positively because that’s how people will write about you. One has to be cognizant of how to positively present oneself.

What professional advice do you have for others?

I have a few pieces of advice. First: There are plenty of people who will crap on your work; you don’t have to be one of them. Always present your best work and do so enthusiastically. If you are not excited about selling your creative work, how can you expect someone else to be? Second: Fight for good work, but don’t be an ass about it. Third: In times of crazy stress, try to be the calmest person in the room.

What advice do you have on what’s appropriate attire for your organization?

When you are a creative, I believe you need to look sharp and well put together. This feeds one’s confidence.

Where do you buy most of the clothes you wear to the office?

I don’t frequent any specific place. If I see something I like that feels unique, sharp and right for me, I get it. Also, my wife will usually give me a thumbs up or thumbs down. She knows better than I.

Is there anything else you would like us to know about you?

I strive to always stay on top of my life with a focus on family and experience. I try to not sweat the small stuff in order to keep the little things from taking over my life.


(Stay current with items of interest to communicators at Capitol Communicator,

Leave a Reply

Your email address will not be published.