Capitol Communicator is running a series featuring an in-depth look at communicators in the mid-Atlantic.  In this “Up Close and Personal” profile, we feature Serrin Ransom. Photography for the series is by Cade Martinwardrobe styling by Pascale Lemaire and Sybil Street for THE Artist Agency; and hair and makeup by Patti D Nelson, Janice Kinigopoulos and Lori Pressman for THE Artist Agency.

Serrin, please provide us a short bio.

I have been working at GMMB since 2006 and am currently the Associate Design Director. I graduated from the University of Delaware with a B.F.A. in visual communications and minors in art history and history. I spent four years at Running Press Book Publishers in Philadelphia where I worked directly with illustrators and photographers and was responsible for the company catalog. After a stint in Thailand where I received a certificate to teach ESL, I returned to Boston where I taught with Berlitz International and returned to designing at Ace Designs in Cambridge, MA.

What are the things you are most proud of?

Personally, surviving an intense, week-long trek through the Andes that culminated at Machu Picchu. Professionally, creating new branding for the College of the Holy Cross and their athletic department.

Who are your personal role models?

My parents. They instilled a strong work ethic and the importance of being conscientious.

Did your parents offer professional advice that helped you in your career?

Be thoughtful, honest, direct and not afraid of failure.

What professional advice do you have for others?

Ask questions. Be curious about the world. Anticipate what the next ask will be and plan for it.

What’s on your Spotify and Pandora playlists?

Depending on the day and hour anything from the Beatles to Courtney Barnett to Pearl Jam to Roy Orbison.

What’s your favorite restaurant?

Right now La Piquette. It is a loud, bustling spot that feels like a Paris bistro where you are surrounded by retired journalists and professors recounting past exploits. Also the food is delicious and they have rosé on tap.

Is there anything else you would like us to know about you?

I feel very lucky to be in the creative world right now. It’s such an amazing time to be creating things – from protest posters to digital experiences. People are pushing what it means to be a designer, what is design, and that means each day there’s new things to learn, to see and to do.

 

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