Home » Up Close and Personal: Getting to Know Trisha Pierce, President, SmithGifford, Falls Church, Va

Up Close and Personal: Getting to Know Trisha Pierce, President, SmithGifford, Falls Church, Va

by | Oct 4, 2016

Trisha Pierce Vertical

Capitol Communicator is running a series featuring in-depth profiles of communicators in the mid-Atlantic.  In this “Up Close and Personal” profile, we feature Trisha Pierce. Photography for Capitol Communicator’s profile series is by Cade Martin. Wardrobe styling by Pascale Lemaire for THE Artist Agency; and hair and makeup was by Patti D Nelson and Janice Kinigopoulos for THE Artist Agency.

Trisha, please provide a short bio and your current title.

As president of SmithGifford, I oversee client relations and operations while also leading the charge on agency growth. Sounds like very serious stuff, right? Well not when you work at an agency that leaves the distractions at the door and solely focuses on doing good work with good people. Filtering everything through that lens makes decisions around recruitment, client relationships and new business that much easier and more enjoyable.

Are you involved in other organizations?

Although I do participate in some great marketing and advertising organizations, I have an extra special place in my heart for FBRN – The French Bulldog Rescue Network.  But who wouldn’t want to help these perfect little smush-faced angels?

What are the things you are most proud of?

Ignoring the pressures of certain societal norms/expectations and just living life the way I want to. It’s a hard thing to do and I constantly find myself in this battle. The younger generations are challenging and recreating what life is all about … and I love it.

Who were your personal role models?

I have had some amazing role models that are family, friends, bosses, entrepreneurs, etc, but I truly learn from everyone I meet. An interaction could be all of five minutes, and odds are that I have learned something.

Did your role models offer professional advice that helped you in your career?

Yes, one piece of good advice was “don’t be an employee, be a growth partner.” Growth partners have the ability to see the big picture and are just as dedicated and focused on advancing the business as ownership is. I learned over the years that if you approach your job with this mindset, you can’t fail.

What professional advice do you have for others?

I’m not really qualified to give real “professional advice.” But if I had to, I would steal from the advice above and also tell people to try and not get in their own way.

What advice do you have on what’s appropriate attire for your organization?

Seriously, have you seen me? Whatever makes you feel comfortable and confident enough to be great at what you do every day. My personal preference is just a t-shirt and jeans.

Where do you buy most of the clothes you wear to the office?

I am not much of a shopper, so buying online is my savior. I also love these newer companies like Trunk Club that attempt to take the stress out of picking clothing by providing a more custom, curated experience.

Is there anything else you would like us to know about you?

I am a bit of a car nut. It all started when I got my first issue of Motor Trend around age 15 and fell in car-love for the first time with the Acura Type R. Maybe it’s my general love for branding or my previous experience at an automotive agency, but that love has now grown into a full-on addiction!

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.


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