This year’s Super Bowl could top $400 million in ad revenues, with nearly 50 minutes of total TV advertising, reports Media Post.

The Media Post report also stated, in part:

“With commercials priced at almost the $5 million mark for a 30-second commercial, the big sport event on CBS on February 7 could hit more new record levels for advertising revenue, according to media buyers.

“Kantar Media says the 2015 game witnessed total revenue for the event at $345.4 million, with a 30-second commercial scoring an average of $4.4 million. The media research company says there were 82 commercial messages in 2015 totaling 48 minutes and five seconds of advertising time.

“For the last 10 years, Anheuser-Busch has been the dominant marketer in the game, spending $278.3 million. Pepsico is next $172 million, followed by Coca-Cola at $118.4 million; Chrysler Group with $89.5 million; and General Motors at $86.8 million.”