USA TODAY’s 29th annual Super Bowl Ad Meter, sponsored by Adobe and, is underway. According to a release, it’s the “defining barometer of Super Bowl advertising” and offers an “industry-first Facebook Live series, Ad Meter Today, hosted by sports personality Ron Burke and USA TODAY Senior Editor Laura Petrecca, along with a rotating lineup of special guests.”

Football fans can sign up to join the Ad Meter Panel to cast their votes for this year’s best Super Bowl commercials. Voting will close at 1:00 a.m. ET, Monday, Feb. 6, after the Vince Lombardi trophy is hoisted by the new champions.

In addition to the traditional panel voting, USA TODAY will be hosting Ad Meter Today, sponsored by Adobe via Facebook Live in the days leading up to the game, on game day, and the Monday following the game. USA TODAY Sports will host the second-screen experience beginning Thursday, February 2 through Monday, February 6, at 12:00 p.m.

The winners of the 2017 Super Bowl Ad Meter will be announced on Monday, February 6. All of the Super Bowl ads, as well as complete results and analysis, can be seen at


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