The USA TODAY NETWORK, part of Gannett Co., launched GET Creative, which it billed as “a fresh new branded content studio that connects advertising partners with audiences at the local and national level through premium content experiences across all mediums including virtual reality. Led by Kelly Andresen, who recently joined Gannett as vice president of branded content, the studio will develop original stories that are promoted across the USA TODAY NETWORK and deliver real-time data insights that help maximize reader engagement.”
The release also stated:
“Sitting at the intersection of powerful storytelling and industry leading technology, GET Creative gives advertisers the ability to immerse audiences in branded experiences on par with trusted editorial content across all USA TODAY NETWORK platforms including virtual reality — of which Gannett has been at the forefront.
“Further, as part of the USA TODAY NETWORK, GET Creative will partner with local and national media properties, trusted sources of information for millions of consumers across the country, to provide advertisers with expertise and resources to deliver more relatable and meaningful content to communities across the country.”