USA TODAY NETWORK Launches LOCALiQ, a Digital Marketing and Advertising Service

USA TODAY NETWORK, part of Gannett Co., is launching LOCALiQ, an end-to-end digital marketing and advertising service for clients, small and large, nationwide.

According to a release, Gannett, which owns USA TODAY and 109 local media properties, “is now offering LOCALiQ to businesses looking to improve and solidify their digital reputations, while also providing data-supported marketing strategies across web search, social media and mobile platforms.

“LOCALiQ Grader technology will bring sophisticated data intelligence tools to local businesses, helping them enhance and track their online presence — across Facebook, Google and other search and online sites — and compare it to the competition. The technology also helps deliver recommended ad marketing approaches for businesses, using data across a large client base to show what succeeds. Real-time feedback will allow for changes in strategies and will show how successful campaigns are.”