VCU School of Business in Richmond held a student competition to produce a promotional video for its marketing department. According to Richmond BizSense, “students competed in a proposal competition for a chance to create a 30-to-60-second video showcasing the department from their perspectives. Teams of three developed themes, objectives, storyboards and strategies, and finalists presented a 10-minute proposal to a panel of judges consisting of university staff, marketing department and Brandcenter faculty, and an outside marketing professional.
“The winning team included Jacob Belvin and Sydney Weise, who graduated this spring, and Wilson Tolbert, who is slated to graduate in 2018. The team created the video with Dan Brazda, video production manager for VCU University Relations. The project was funded through the School of Business’ EPIC initiative and inspired a new internship class that will be offered to marketing students this fall.”