VCU takes home Best in Show honors at Collegiate Advertising Awards for Uncommon brand launch

Virginia Commonwealth University in Richmond received the Best in Show award at the Collegiate Advertising Awards for its Uncommon brand launch.

According to VCU, its recognition “was unanimous among the judges for the national competition, which honors excellence in marketing and advertising among colleges and universities. VCU competed against such institutions as Auburn University, Boston University, Clemson University, Purdue University and Syracuse University.’

“I’m so proud of our team for launching an authentic, aspirational and distinctive brand for all of VCU: the university and health system,” said Grant Heston, vice president for enterprise marketing and communications for VCU and VCU Health. “We like our story best when we tell it ourselves, and this national recognition shows we are doing just that. Even better, I know the best is yet to come.”

The Uncommon brand, states VCU, “shares the bold uniqueness of VCU in an authentic way; the best brand positioning is distinctive and stands out from the crowd. The brand serves to draw the world’s attention to what sets VCU apart, emphasizing that “in a world of the common, we are the uncommon.””

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PHOTO: Allen Jones