The School of Communications at Virginia Tech recently added Advertising as its fifth major. Courses in graphic design from the School of Visual Arts and marketing from the Department of Marketing have been combined into the advertising major according to Rajesh Bagchi, the R.B. Pamplin Professor of Marketing and head of the marketing department.
Students are receiving formalized instruction in the discipline through a number of courses, including Advertising Copywriting and Brand Storytelling, Account Planning and Media Buying, and Ethics and Social Responsibility in Advertising. Along with the new major, advertising is being formalized as a minor to draw in students outside the School of Communication. This minor allows marketing majors and other students across campus to add a specialization in advertising.