ndp named Brent Morris, in photo,  as its new CEO. Morris, previously an executive vice president, replaces Danny Fell, who remains an employee of the agency.  According to Richmond BizSense, as a result of the move, the agency now has a Richmond-based chief executive “as part of what it called a “restructuring” that included several layoffs – its second round of staff cuts in a span of three months.”  Fell is based in the company’s Chattanooga, Tenn., office.  ndp, formerly called Neathawk Dubuque & Packett, was founded in 1984. Its clients include The Jefferson hotel, VCU Health, Bon Secours Health, Maymont and the Virginia Lottery.

Familiar Creatures in Richmond announced a partnership with Virginia-based brand, CarLotz. The partnership entails a fully integrated advertising campaign in multiple markets around the U.S., the first major launch work the brand has done. According to a release, the win is Familiar Creatures’ second since its launch in 2018, winning Devils Backbone Brewery’s 2019 advertising campaign.  The partnership expands Familiar Creatures client experience from craft beer to the ever-changing automotive industry. Familiar Creatures will be working with Spurrier Group, also based in Richmond, which is handling media planning and buying responsibilities. The targeted campaign will launch in April with heavy-up media buys in Chicago, Tampa and San Antonio.

A senior ad agency veteran has launched a business that helps in-house creative agencies emulate best practices from the advertising industry. Todd Foutz, a former executive with The Martin Agency and ndp, has launched An Inside Job. The Roanoke-based firm is seeking accounts nationwide to help in-house departments improve operations, talent, technology and service. The company offers a variety of services to assess operations and provide recommendations to improve the performance, responsiveness and help growth of in-house agencies.

Photos: Richmond BizSense

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